<asp:ImageButton ID="ImageButton1" runat="server"
PostBackUrl='<%# Eval("purl","display.aspx?purl={0}") %>'
ImageUrl='<%# Eval("purl","Images/{0}") %>'/>
display.aspx:
protected void Page_Load(object sender, EventArgs e)
{
string url = Request.QueryString["purl"].ToString();
Image Image1 = new Image();
Image1.ImageUrl = "~/Images/" + url;
}